Real Men Wear Pink Breast Cancer Awareness Campaign

Help Us Spread Word that Real Men Wear Pink

Breast Cancer Awareness Month is here, and we have an important reminder that through our collective actions we can create hope, comfort, and a promise for a cure.

At Blue Ridge, we're doing our part this October because we believe awareness is important, and taking action has a big impact.

The Real Men Wear Pink Campaign

The American Cancer Society chose Blue Ridge to participate in the Real Men Wear Pink campaign for 2020. We're among 20 prominent businesses from the Lancaster County area selected to lead this fundraising campaign.

Please donate today. Your help will go a long way toward building a future without breast cancer.

Every dollar raised helps the American Cancer Society save lives by funding innovative breast cancer research, providing education and guidance for risk reduction, and offering comprehensive support for patients and loved ones.

For us, it's all about increasing visibility and raising awareness. We've enlisted sports anchor Chad Landers of Blue Ridge 11 Sports as ambassador to help promote Blue Ridge's efforts. You won't want to miss Chad wearing his profoundly pink shirt for live broadcasts in October.

The Impact of Your Support

Breast Cancer is the second leading cause of cancer death in women, after lung cancer. Here are a few alarming statistics:

• In the United States, a woman will be diagnosed with invasive breast cancer, on average, every 2.3 minutes
• Nearly 230,000 new cases of invasive breast cancer (Stages I-IV) will be diagnosed among US women this year, with almost 40,000 deaths, according to the American Cancer Society
• 20%-30% of women with breast cancer have a family member with the disease.

The American Cancer Society currently invests nearly $70 million in breast cancer research (as of March 2020) to uncover strategies for more effective diagnosis, new treatments, and new options for patients who do not respond to or become resistant to existing strategies, and more.

The American Cancer Society mobilizes communities across the country to take steps that can help reduce their risk for breast cancer such as:

• Establishing breast cancer screening guidelines
• Providing education for healthcare professionals
• Funding grants to educate and enable at-risk communities
• Educating the public about the importance of breast cancer early detection

Please Share and Support Awareness

Remember, if It's October you should be thinking pink. The success of our efforts with the Real Men Wear Pink campaign depends on your support.

Please consider making a donation and definitely share the word of our fundraiser on social media.  Help us promote Breast Cancer Awareness far and wide. If you need more information or have any other questions, please visit our support center.